Marketing Director · Stockholm
I build and scale B2B marketing engines.
Connecting commercial rigor
with compelling storytelling.
From MarTech to Cybersecurity, I’ve taken companies from scrappy to global scale; building demand engines, shaping brands, and connecting the two into strategies that hold up against commercial reality.
Nearly two decades in international B2B SaaS.
What I bring
Story meets revenue.
Brand that sells. Narrative that closes. The gap between a creative brief and a commercial model shouldn't exist — and with the right positioning, it doesn't.
Builder and leader.
From zero to function, from strategy to execution. Comfortable at both ends and everything between. Scales to what the situation needs — not what the job title says.
Conditions for great work.
People do their best work when the strategy is clear and the ambition is shared. Building that environment is half the job — and the half that compounds over time.
Where I've built
